This year, Hadat Cosmetics proudly participated in Cosmoprof North America 2025 in Miami and Las Vegas, one of the beauty industry’s most influential trade shows. The 22nd edition of Cosmoprof NA welcomed over 26,000 attendees from 103 countries and more than 1,000 exhibitors, cementing its reputation as the premier stage for global beauty innovation. We were honored to stand among leading names in the industry, presenting our vision of haircare as a ritual of beauty and science.
The events were a milestone for Hadat: from securing strategic partnerships and connecting with international distributors, to captivating visitors with our immersive booth and earning a place in the prestigious CosmoTrends Report 2025.
Our Booth: Where Luxury Met Immersion
Our booth was designed as an invitation into the world of Hadat — where high design meets sensory storytelling. The front showcased refined craftsmanship, setting the tone for a boutique professional brand. At the back, we unveiled a mesmerizing installation: a curtain of liquid organza that moved with hidden fans, creating a flowing ripple effect reminiscent of “liquid silk.”
This was more than décor. It was a symbolic expression of our hero treatment, Hydro Liquid Silk, and the flowing, silky hair our products deliver. Attendees were drawn in, often pausing to photograph and film the backdrop — a visual that resonated strongly in today’s content-driven beauty landscape.
The atmosphere at the booth was dynamic and engaging. Stylists, salon owners, and influencers experienced live demonstrations, discovering firsthand the transformative power of Hadat’s Sea Oil Silk™ technology.
Product Innovations in the Spotlight
In Miami, we unveiled our full collection of sea-mineral-infused professional haircare, powered by our patent-pending Sea Oil Silk™ technology. This patent-pending formula mirrors the hair’s natural structure, deeply nourishing and restoring strength while enhancing shine and manageability.
The star of our showcase was the Softening Microcapsules Express Hair Mask, a breakthrough treatment delivering silky, frizz-free results in just 3–4 minutes. Recognized in the official CosmoTrends Report 2025 curated by Beautystreams, this innovation positions Hadat at the forefront of next-generation haircare technologies.
What’s Next for HADAT
The momentum from Cosmoprof marks an exciting chapter in our global expansion. With new partnerships underway, Hadat products will soon be available in more high-end salons and select retail destinations worldwide, making it easier for customers to begin their Hadat ritual.
To everyone who visited our booth or supported us along the way — thank you. Cosmoprof North America 2025 confirmed what we’ve always believed: the world is ready for haircare that is luxurious, innovative, and deeply sensorial.
This is only the beginning. Stay tuned for our upcoming launches and events by following us on Instagram.
Here’s to hair that flows like liquid silk.
